Muslim Mums in Business – Khaista Arts

My Muslim Mums in Business series focus’s on inspirational Muslim women, who are balancing the art of motherhood along with running businesses.

Please introduce yourself and your business.

My name is Palwasha Latif, founder of Khaista Arts. I produce bespoke canvases, in a range of styles; including islamic calligraphy, abstract art, landscape art, and mehndi designs. These can also be personalised to a client’s request with specific ayats, duas, names, etc.

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What makes your art business different from your competitors?

I combine the contemporary style of bold abstract art with the intricate beauty of Islamic calligraphy. Both styles work well in isolation, however my intention of bringing them together is to provide a treat for the eyes and zikr for the heart.

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What inspired you to start working from home? Did anyone in particular inspire you?

I had recently left my hospital job to focus on raising a family, however visitors would always comment on the art displayed in my home. Friends and family had suggested for years that I sell my art, but it always seemed daunting, until one day I took a leap of faith and decided to pursue it by booking a stall at an Eid event. Alhamdulillah, I haven’t looked back since.

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Is your family supportive of you being a working mother?

Alhamdulillah I’m very blessed that I’m surrounded by family who not only like my art, but are always positive and supportive of my pursuit.

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What are the main challenges you face as a mum and an entrepreneur?

My first priority will always be raising my young family, some days it requires my undivided time and efforts. Finding the time and suitable work space for my art can be a challenge at times, however I find being organised is key! Again, support from others makes it possible to do both.

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Describe a typical working day. Are there specific times in the day that you work on your business?

I usually focus on the painting aspect in the garden during the day during the kids’ naptime/schooltime or when they’re busy playing. Working outside is calming (and less worry about the mess!). I can create multiple pieces at once. The calligraphy, or mehndi designs I then do late in the evening when children are asleep and house duties are fulfilled.

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What are the pros and cons about being a working mum from home?

The pros are definitely the flexibility of spending time with family at home, and being around when anyone needs me. Also having input from others always steers my art in interesting directions. The main con is just the mess!

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On your toughest days, what helps keep you motivated?

Reflecting on what I paint, whether the names of Allah, or a surah, I bear in mind that it’s a form of ibadah to create beautiful work that people will appreciate and think of Allah. Also, support from family and friends keeps me motivated.

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Where would you like to see your business in the future?

InshaAllah I would love to continue to expand my business, with my work featured at events and I would love to collaborate with other businesses to create interesting unique products. Whatever Allah has planned for me.

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What advice would you give to mums considering taking the step of being a working mum?

I would advise listing all pros and cons, and realistically determining if it suits your lifestyle. Then do istikhara and go for it! But ensure it will be something you enjoy, whether the creative aspect or the entrepreneurial aspect. If it works out then great, Alhamdulillah! If not, then at least you had the courage to pursue it, subhanAllah.

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If you’re interested in knowing more about Palwasha’s work, then visit her on Instagram: Khaista Arts.

If you are a muslim mum with a business and would like to feature then drop me a message in sha Allah.

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